UAE gears up for the World’s Greatest Electric Vehicle Road Trip
Generation.e and YallaMotor to invest $300k towards EV adoption in the Middle East 25 electric vehicles and 100 participants from all over the world set to take place in the fourth edition of the eagerly-anticipated electric vehicle road trip
The road trip is set to highlight roll out of new charging stations along the route
08th January 2019, Dubai, United Arab Emirates: EVRT Dubai 2020, the eagerly-anticipated Electric Vehicle Road Trip that spans five days and over 1,000 kilometers, is back for the fourth consecutive year on a grander scale.
The 2020 edition will see Generation.e, the entity supporting the acceleration of electric vehicle adoption across the world, and YallaMotor, the region’s top automotive portal, join forces to encourage the transition to smarter mobility within the region. For Q1, the two firms will be investing $300,000 in their marketing campaign towards the EV adoption in the Middle East and will launch day one of EVRT Dubai 2020 edition on 25th March, 2020.
The road trip is set to cover numerous exciting sights around the United Arab Emirates, showcasing electric vehicles from around the world to accelerate the growth of EV adoption and highlight the many benefits of smarter mobility.
After running EVRT events in Europe, Africa, and the Middle East, Generation.e is ready to transform the event into the ‘World’s Greatest Electric Vehicle Road Trip’. EVRT Dubai 2020 will select only 7 electric vehicle manufacturers to participate in the 2020 event, and 100 participants with a shared vision from across the globe will come together. With 25 electric vehicles driving in convoy across the UAE, EVRT Dubai 2020 will also play host to the roll out of new charging stations along the route.
Ben Pullen, Co-Founder & CEO at Generation.e, said: “Bigger and better by all means, EVRT Dubai 2020 will build on the successes we have had in previous years with this year’s event to gather the latest and greatest electric vehicles from across the globe. This year is all about showcasing the choice that business, government, and consumers all have to look forward to as the world’s vehicle manufactures, both new and old, launch their electric vehicle models into the market. The abundance of choice for end users will now be the main challenge for electric vehicles, which signals the sign of a new era for EV this decade.”
This year’s edition will also include a competition for participants and vehicle manufactures through the World Regeneration Challenge, a global event at Ras Al Khaimah’s Jebel Jais mountain, that aims to draw attention towards the regenerative breaking benefits of electric vehicles. The car that regenerates the most amount of energy driving downhill, will be awarded the title of World Regeneration Champion – proving its dedication to technological innovation and advanced engineering.
EVRT Dubai 2020, with its broad influencer base, is the ideal platform for global manufacturers and distributors who currently possess and those who plan to launch electric vehicles into the line-up in the coming years.
Jorge Bialade, General Manager at YallaMotor, added: “We have been partnering with the team at Generation.e since their inception four years ago and are glad to position ourselves at the forefront of cleaner mobility in the region. With an increased appetite for electric vehicles from car manufacturers and buyers alike, this year’s event is set to be the most exciting so far.”
Generation.e’s mission is to inspire transformation to smarter mobility for the creation of better connected and sustainable societies. For more information on EVRT Dubai 2020, please visit: https://generationehq.com/evrt-dubai/
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PR enquires on behalf of Generation.e and EVRT Dubai 2020
Tel: +971 (0)4 369 2709
Generation.e’s mission is to inspire transformation to smarter mobility for the creation of better connected and sustainable societies. This is done through their innovative Smarter Mobility Summits and exciting Electric Vehicle Road Trips. The summits primarily give space to industry and government for the exchange of information and ideas whilst the road trips engage the world with new technologies whilst demonstrating their capabilities.
More information can be found at https://generationehq.com/evrt-dubai/
A subsidiary of the Middle East’s leading job site Bayt.com, YallaMotor was launched in 2012 and has grown to become the most popular and trusted automotive portal in the region. With the aim of simplifying vehicle research, buying, and selling, it serves over 1,500,000 car buyers per month and carries up-to-date information for over seventy-five brands sold in the region.
Providing visitors to the site with the right set of tools to make a well-informed purchasing decision, it offers a dedicated Car Buyer’s Guide that lists prices, specs, and features for every model sold in the market, along with the latest international, regional and local car news and reviews from the region and beyond.
Bundle that with handy shopping tools such as a unique special offers section, an in-depth car comparison tool, and a bustling used car section with over 23,000 cars, and it’s easy to see why YallaMotor has become the region’s leading automotive portal.